NAIMMCQ Advertising and Promotion Consumers perception of a product or service as values that satisfy functional, social, psychological, and other wants and needs.

Consumers perception of a product or service as values that satisfy functional, social, psychological, and other wants and needs.

Advertising and Promotion

Consumers perception of a product or service as values that satisfy functional, social, psychological, and other wants and needs.

a. Target Market
b. Product Concept
c. Market Concentration
d. Concept Market

Answer: B

NAIMMCQ

Consumers perception of a product or service as values that satisfy functional, social, psychological, and other wants and needs.

Consumers perception of a product or service as values that satisfy functional, social, psychological, and other wants and needs.

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