NAIMMCQ Marketing Disadvantage of this management orientation, overcapacity issues - organizations want to sell what they make instead of what the market wants.

Disadvantage of this management orientation, overcapacity issues - organizations want to sell what they make instead of what the market wants.

Marketing

Disadvantage of this management orientation, overcapacity issues - organizations want to sell what they make instead of what the market wants.

a. Product Concept
b. Selling Concept
c. Marketing Concept
d. Production Concept

Answer: B

NAIMMCQ

Disadvantage of this management orientation, overcapacity issues - organizations want to sell what they make instead of what the market wants.

Disadvantage of this management orientation, overcapacity issues - organizations want to sell what they make instead of what the market wants.

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