Discriminability, as a characteristic of salesperson performance evaluation methods, can be defined as

Discriminability, as a characteristic of salesperson performance evaluation methods, can be defined as









a. the need for the measurement instruments and evaluation process to be similar throughout the sales organization.
b. the ability of the measure to provide accurate assessments of the criteria they are intended to measure.
c. the ability of the measure to meet the needs of the sales organization.
d. the need for the measures to be stable over time and exhibit internal consistency.
e. the need for the evaluation method to be capable of detecting differences in the performance of individual salespeople.














Answer: E


Sales Management

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