Execution Style: This style features a highly believable or likable source endorsing the product.
a. Personality Symbol
b. Technical Expertise
c. Testimonial Evidence or Endorsement
d. Scientific Evidence
Answer: C
Execution Style: This style features a highly believable or likable source endorsing the product.
a. Personality Symbol
b. Technical Expertise
c. Testimonial Evidence or Endorsement
d. Scientific Evidence
Answer: C