Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.

Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.

Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.








a. Supply Chain
b. Line Extension
c. Co-branding
d. Brand Development











Answer: B