NAIMMCQ Marketing Research Factor influencing consumer behavior: includes Age and Life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept.

Factor influencing consumer behavior: includes Age and Life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept.

Marketing Research

Factor influencing consumer behavior: includes Age and Life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept.

a. Personal
b. Cultural
c. Psychological
d. Social

Answer: A

NAIMMCQ

Factor influencing consumer behavior: includes Age and Life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept.

Factor influencing consumer behavior: includes Age and Life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept.

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