NAIMMCQ Marketing Firms with a ___ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Firms with a ___ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Marketing

Firms with a ___ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

a. sales
b. production
c. market
d. customer
e. customer-benefit

Answer: B

NAIMMCQ

Firms with a ___ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

Firms with a ___ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.

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