How the product is perceived in the marketplace. Goal is to own a word that establishes the product in the prospects mind.
a. Differentiation
b. Growth Stage
c. Positioning
d. Product Placement
Answer: C
How the product is perceived in the marketplace. Goal is to own a word that establishes the product in the prospects mind.
a. Differentiation
b. Growth Stage
c. Positioning
d. Product Placement
Answer: C