Identify a limitation of physical positioning.

Identify a limitation of physical positioning. 








A. It ignores the early stages of identifying new product offerings.
B. Competitive offerings of many industrial goods and services cannot be typically evaluated on the basis of physical characteristics.
C. It is rarely useful in undertaking a positioning analysis because they are based primarily on technical rather than on market data.
D. Customers' attitudes toward a product are often based on social or psychological attributes.











Answer: D


Marketing

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