In advertising, the goal is to sell the ___, not the ___ of a product.
a. benefits, attributes
b. characteristics, appeals
c. values, traits
d. competitive edge, virtues
e. differential advantage, properties
Answer: A
In advertising, the goal is to sell the ___, not the ___ of a product.
a. benefits, attributes
b. characteristics, appeals
c. values, traits
d. competitive edge, virtues
e. differential advantage, properties
Answer: A