In budgeting for each expense category, a sales manager should attempt to

In budgeting for each expense category, a sales manager should attempt to









a. set the budget at the lowest possible level.
b. determine the lowest expenditure level necessary to achieve the sales quotas.
c. cut costs from last year's level of expenditure.
d. justify the highest possible level of ex-penditure in order to have some flexibility in the budget.
e. improve profitability in the short run by cutting unnecessary expenditures for training and travel.













Answer: B


Sales Management

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