NAIMMCQ Advertising and Promotion In psychographic segmentation, values and lifestyles (VALS) groups consumers based on: pattern of attitudes and activities that help people reinforce, sustain, or modify social and self image.

In psychographic segmentation, values and lifestyles (VALS) groups consumers based on: pattern of attitudes and activities that help people reinforce, sustain, or modify social and self image.

Advertising and Promotion

In psychographic segmentation, values and lifestyles (VALS) groups consumers based on: pattern of attitudes and activities that help people reinforce, sustain, or modify social and self image.

a. Resources
b. Resource Axis
c. Primary Motivation

Answer: C

NAIMMCQ

In psychographic segmentation, values and lifestyles (VALS) groups consumers based on: pattern of attitudes and activities that help people reinforce, sustain, or modify social and self image.

In psychographic segmentation, values and lifestyles (VALS) groups consumers based on: pattern of attitudes and activities that help people reinforce, sustain, or modify social and self image.

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