In this model, marketing and other stimuli affect the buying organization and produce certain buyer responses.
a. Business Buyer Behavior Model
b. Supplier Development Model
c. Derived Demand Model
d. Business Market Model
Answer: A
In this model, marketing and other stimuli affect the buying organization and produce certain buyer responses.
a. Business Buyer Behavior Model
b. Supplier Development Model
c. Derived Demand Model
d. Business Market Model
Answer: A