Involves enlisting or even creating opinion leaders to serve as "brand ambassadors" who spread the word about a company's products.

Involves enlisting or even creating opinion leaders to serve as "brand ambassadors" who spread the word about a company's products.

Involves enlisting or even creating opinion leaders to serve as "brand ambassadors" who spread the word about a company's products.









a. Leading Adopters
b. Word-of-Mouth influence
c. Social Roles
d. Buzz Marketing














Answer: D