____ is the degree to which buying activity is centralized and influences a buyer to consider all transactions with a given supplier on a global basis, to emphasize cost savings, and to minimize risk.

____ is the degree to which buying activity is centralized and influences a buyer to consider all transactions with a given supplier on a global basis, to emphasize cost savings, and to minimize risk. 










A. Brand parity
B. Purchasing structure
C. Choice criteria
D. Purchasing influence













Answer: B


Marketing

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