___ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit:

___ is a measure of a Web site's effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit:










a. effective reach
b. effective frequency
c. gross rating points
d. interactiveness
e. stickiness



















Answer: E


Marketing

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