____ is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program.

____ is the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that lead them to respond in similar ways to a particular product offering and marketing program. 








A. Market capitalization
B. Market segmentation
C. Brand positioning
D. Marketing mix











Answer: B


Marketing

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