Management orientation concept that deals with sense and respond, EX: Arm & Hammer Baking soda looked at what customers were doing with their product and expanded on the product appeal.

Management orientation concept that deals with sense and respond, EX: Arm & Hammer Baking soda looked at what customers were doing with their product and expanded on the product appeal. 









a. Product Concept
b. Marketing Concept
c. Selling Concept
d. Production Concept












Answer: B


Marketing

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