NAIMMCQ Marketing Research Means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

Means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

Marketing Research

Means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

a. Selective Attention
b. Perception
c. Selective Retention
d. Selective Distortion

Answer: C

NAIMMCQ

Means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

Means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

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