Need Recognition --> Information Search --> Evaluation of alternatives -->Purchase Decision -->Postpurchase behavior.
a. Black Box approach
b. Buyer Decision Process
c. Evaluation Process
d. Consumer Decision Making Process
Answer: B
Need Recognition --> Information Search --> Evaluation of alternatives -->Purchase Decision -->Postpurchase behavior.
a. Black Box approach
b. Buyer Decision Process
c. Evaluation Process
d. Consumer Decision Making Process
Answer: B