Perhaps the most serious shortcoming of straight-commission plans is that

Perhaps the most serious shortcoming of straight-commission plans is that









a. salespeople may earn more than their manag-ers.
b. they contribute little to company loyalty, resulting in potential salesforce control prob-lems.
c. the firm suffers financially if the market de-clines or stagnates.
d. high-pressure, non-customer-oriented sales techniques are often used to boost total sales.
e. they are difficult to administer.













Answer: B


Sales Management

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