NAIMMCQ Marketing ___ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

___ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

Marketing

___ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

a. convenience
b. specialty
c. brand shopping
d. unbranded shopping
e. generic

Answer: A

NAIMMCQ

___ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

___ products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

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