_____ refers to the feelings that are experienced during consumption activities or associated with specific objects.
a. Cognition
b. Internalization
c. Affect
d. Habituation
e. Utilitarian value
Answer: C
_____ refers to the feelings that are experienced during consumption activities or associated with specific objects.
a. Cognition
b. Internalization
c. Affect
d. Habituation
e. Utilitarian value
Answer: C