____ represents the study of consumption as a "lived experience" and relies on casual interviews with consumers from whom the researcher has won confidence and trust.

____ represents the study of consumption as a "lived experience" and relies on casual interviews with consumers from whom the researcher has won confidence and trust.










a. Unobtrusive research
b. Archival research
c. Ethnography
d. Phenomenology
e. Netnography












Answer: D


Consumer Behavior

Learn More Multiple Choice Question :