Roger has a lot of nice photos of his family on his digital camera and wishes he could display them on his desk without having to print them out. A coworker told him that he could purchase a digital photo frame to download and display his digital photos. Because Roger did not know such a product existed, digital photo frames represented a(n) ____ to him.
a. heterogeneous shopping product
b. diffusion
c. market laggard
d. product diversification
e. innovation
Answer: E