Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships.
a. Selling Process
b. Consumer Promotions
c. Trade Promotions
d. Sales Promotions
Answer: B
Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships.
a. Selling Process
b. Consumer Promotions
c. Trade Promotions
d. Sales Promotions
Answer: B