Selecting, managing, and motivating individual channel members and evaluating their performance over time.
a. Marketing Channel Management
b. Marketing Channel Design
c. Vertical Marketing System
d. Horizontal Marketing System
Answer: A
Selecting, managing, and motivating individual channel members and evaluating their performance over time.
a. Marketing Channel Management
b. Marketing Channel Design
c. Vertical Marketing System
d. Horizontal Marketing System
Answer: A