Setting price based on buyers' perceptions of value rather than on the seller's cost.
a. Value Added Pricing
b. Good-Value Pricing
c. Customer Value-Based Pricing
d. Cost-Based Pricing
Answer: C
Setting price based on buyers' perceptions of value rather than on the seller's cost.
a. Value Added Pricing
b. Good-Value Pricing
c. Customer Value-Based Pricing
d. Cost-Based Pricing
Answer: C