Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price.
a. Percentage-of-sales method
b. Objective-and-task method
c. Competitive-parity method
d. Affordable Method
Answer: A
Setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price.
a. Percentage-of-sales method
b. Objective-and-task method
c. Competitive-parity method
d. Affordable Method
Answer: A