The business practice wherein companies operate with the understanding that products provide value in multiple ways is called the _____ concept.
a. net worth
b. total value
c. value marketing
d. product value
e. multifaceted product
Answer: B
The business practice wherein companies operate with the understanding that products provide value in multiple ways is called the _____ concept.
a. net worth
b. total value
c. value marketing
d. product value
e. multifaceted product
Answer: B