The customers evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.

The customers evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.










a. Customer-perceived value
b. Exchanges and Relationships
c. Customer Relationship Management
d. Consumer Needs, Wants, and Demands














Answer: A


Marketing

Learn More Multiple Choice Question :