The new entry strategy that a firm chooses is dependent upon the ______________ and the ______________ of the new business concept.

The new entry strategy that a firm chooses is dependent upon the ______________ and the ______________ of the new business concept.

The new entry strategy that a firm chooses is dependent upon the ______________ and the ______________ of the new business concept. 









A. riskiness; cost
B. riskiness; potential sales
C. idea; innovativeness
D. riskiness; innovativeness










Answer: D