The way a product is defined by consumers on important attributes - the place the product occupies in consumers minds relative to competing products.

The way a product is defined by consumers on important attributes - the place the product occupies in consumers minds relative to competing products.

The way a product is defined by consumers on important attributes - the place the product occupies in consumers minds relative to competing products.








a. Positioning Maps
b. Value Proposition
c. Product Position
d. Competitive Advantage












Answer: C