Two stores occupy positions comparable to one another on the positioning grid. This indicates that:

Two stores occupy positions comparable to one another on the positioning grid. This indicates that:










A. the two stores use different perceptual positioning of their products.
B. the intensity of competition between the two stores is most likely to be very low.
C. consumers consider them to be relatively alike.
D. consumers see them as very different.










Answer: C


Marketing

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