Type of consumer product that are less frequently purchased that customers compare carefully on suitability, quality, price, and style.
a. Shopping Products
b. Unsought Products
c. Specialty Products
d. Convenience Products
Answer: A
Type of consumer product that are less frequently purchased that customers compare carefully on suitability, quality, price, and style.
a. Shopping Products
b. Unsought Products
c. Specialty Products
d. Convenience Products
Answer: A