NAIMMCQ Marketing Type of customer relationship where brand exchanges created by customers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

Type of customer relationship where brand exchanges created by customers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

Marketing

Type of customer relationship where brand exchanges created by customers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

a. Customer Relationship Management
b. Customer-managed Relationships
c. Interactive Customer Relationships
d. Consumer-generated Marketing

Answer: D

NAIMMCQ

Type of customer relationship where brand exchanges created by customers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

Type of customer relationship where brand exchanges created by customers themselves - both invited and uninvited - by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

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