NAIMMCQ Marketing Research Using point of sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

Using point of sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

Marketing Research

Using point of sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

a. Shopper Marketing
b. Retailing
c. Retailers
d. Resellers

Answer: A

NAIMMCQ

Using point of sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

Using point of sale promotions and advertising to extend brand equity to 'the last mile' and encourage favorable in-store purchase decisions.

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