Which of the following is characteristic of physical positioning analysis of a brand?
A. Represents impact of product specs
B. Limited number of dimensions
C. Need for marketing research
D. Perceptual measures
Answer: A
Which of the following is characteristic of physical positioning analysis of a brand?
A. Represents impact of product specs
B. Limited number of dimensions
C. Need for marketing research
D. Perceptual measures
Answer: A