NAIMMCQ Marketing Research Which of the following is a data collection mode in which an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records the answers?

Which of the following is a data collection mode in which an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records the answers?

Marketing Research

Which of the following is a data collection mode in which an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records the answers?

A) person-administered survey
B) computer-administered survey
C) self-administered survey
D) hybrid survey
E) mixed-media survey

Answer: A

NAIMMCQ

Which of the following is a data collection mode in which an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records the answers?

Which of the following is a data collection mode in which an interviewer reads questions, either face-to-face or over the telephone, to the respondent and records the answers?

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