Which of the following is a pricing policy where a firm charges a high introductory price, often coupled with heavy promotion?
a. penetration pricing
b. price skimming
c. profit capping
d. profit pricing
e. price maximization
Answer: B
Which of the following is a pricing policy where a firm charges a high introductory price, often coupled with heavy promotion?
a. penetration pricing
b. price skimming
c. profit capping
d. profit pricing
e. price maximization
Answer: B