Which of the following is true of a mass-market strategy?

Which of the following is true of a mass-market strategy?










A. It involves serving one or more segments with customers seeking somewhat-specialized benefits from a product.
B. It works on the principle that an undifferentiated marketing strategy generates more sales than a differentiated strategy.
C. It involved using a differentiated marketing strategy to decrease manufacturing and promotion costs.
D. It involves designing a single product-and-marketing program that will appeal to the largest number of consumers.











Answer: D


Marketing

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