Which of the following positioning bases is illustrated by a clothing manufacturer's claim of their shirts being made from pure organic cotton?
A. Price/quality
B. Endorsements
C. Ingredients
D. Parentage
Answer: C
Which of the following positioning bases is illustrated by a clothing manufacturer's claim of their shirts being made from pure organic cotton?
A. Price/quality
B. Endorsements
C. Ingredients
D. Parentage
Answer: C