Which of the following provides a basis for comparing the economic returns to be gained from investing in different businesses pursuing different strategies or from alternative strategies that might be adopted by a given business unit?

Which of the following provides a basis for comparing the economic returns to be gained from investing in different businesses pursuing different strategies or from alternative strategies that might be adopted by a given business unit?









A. Value-based planning
B. BCG growth matrix
C. Corporate mission statement
D. Backward integration











Answer: A


Marketing

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