Which of the following scaled-response formats is good for measuring store, company or brand images?
A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) imagine analysis scales
E) store analysis
Answer: C
Which of the following scaled-response formats is good for measuring store, company or brand images?
A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) imagine analysis scales
E) store analysis
Answer: C