Which of the following statements about market-oriented firms is true?
A. They are characterized by a consistent focus on customers' needs by personnel in all departments.
B. They pay attention to customer research only after the product has been in the market for a few years.
C. They are slower and less willing to adapt products and functional programs to fit environmental changes.
D. They refrain from using cross-functional teams during the development of new products.
Answer: A