Which of the following statements is true of distribution policies?

Which of the following statements is true of distribution policies?









A. Prospectors rely more heavily on independent channel members than defenders to distribute their products.
B. Maintaining tight control over the behavior of channel members is an appropriate policy for prospectors.
C. Defender businesses are likely to devote a larger percentage of sales to trade promotions than prospector businesses.
D. Defenders rely on trade promotion tools and other incentives to induce support from their independent channel members.














Answer: A


Marketing

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