Which of the following statements is true of behavioral segmentation?

Which of the following statements is true of behavioral segmentation?








A. It is useful in assessing the size and market potential of a market segment defined by a particular trade area.
B. It identifies a common purchasing structure across all organizational markets.
C. It is based on who the target customers are and where they live.
D. It identifies new markets even among homogeneous demographic groups when segmented by lifestyle.











Answer: D


Marketing

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