Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?

Which scale is a good substitute for a semantic differential scale as it is easier to construct because the researcher does not need to think of bipolar adjectives for each attribute?











A) life-style inventory
B) Stapel scale
C) minus/plus scale
D) balanced pole scale
E) positive/negative scale















Answer: B


Marketing Research

Learn More Multiple Choice Question :