A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.
a. production
b. marketing
c. sales
d. relationship
Answer: C
International Business
- By converting indifferent customers into loyal ones through relationship marketing, companies can:
- Mobile marketing refers to:
- Interactive marketing refers to:
- An example of interactive marketing would be:
- The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?
- What is the ultimate objective of relationship marketing?
- In the practice of relationship marketing, the definition of a customer is taken to another level. Which of the following best illustrates how a company practicing relationship marketing is different from a traditional transaction-based marketer?
- Many hotel chains offer free stays and other perks to repeat customers. This is an example of:
- The revenues and intangible benefits accrued to the firm, minus the investment to attract and keep a customer is known as the:
- A university sells customized sweat shirts, pull overs, and jerseys to its students and staff. This is an example of _____.
- Which of the following is a combination of person, cause, and organization marketing?
- As an official sponsor of the Olympics, the Coca-Cola Company engages in _____ marketing.
- The Tour de Cure is a bicycle ride, not a race, to raise money for the American Diabetes Association and is held in 40 states nationwide. This is an example of:
- Fred Foods Inc. provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations. This is an example of _____ marketing.
- Some Florida drivers have license plates that say "Save the Manatee." This is an example of _____ marketing.
- Phoebe was asked to bring a can of food for the local food bank as the "price of admission" for a certain ceremony. This is an example of _____.
- Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla tracking tours. This is an example of _____.
- State bureaus of tourism and conventions typically engage in _____ marketing.
- The basic objective of place marketing is to:
- Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa's effort is an example of _____ marketing.
- Which of the following is an example of person marketing?
- In not-for-profit organizations, _____ may interfere with the organization's marketing program.
- The term 'bottom line' is a reference to:
- The most obvious distinction between not-for-profit and for-profit organizations is:
- An alliance between a not-for-profit organization and a for-profit organization: