A frequent flyer program used by an airline is an example of _____.
a. segmentation by benefits sought
b. brand loyalty segmentation
c. psychographic segmentation
d. socioeconomic segmentation
Answer: B
A frequent flyer program used by an airline is an example of _____.
a. segmentation by benefits sought
b. brand loyalty segmentation
c. psychographic segmentation
d. socioeconomic segmentation
Answer: B